Vaderade Hits a Funny Bone

Working with comedians is always enjoyable as they love to laugh!

Friends Josh Harris (comedian) and frequent Directing collaborator Matt Green were at The Sundance Film Festival driving around and came up with a pitch about Darth Vader expanding his marketing appeal.

The results - a Brand Expanders pitch...

And then the resulting Vaderade commercial...

This project was split up into two weekends of filming. The pitch at a local office setting and then the commercial at a local college arena.

Bringing to life an iconic film character was a blast! And who knew that Vader could get that much vertical height?